{"id":562,"date":"2022-06-21T14:59:37","date_gmt":"2022-06-21T11:59:37","guid":{"rendered":"https:\/\/www.evdentasarim.net\/blog\/?p=562"},"modified":"2024-01-01T16:45:59","modified_gmt":"2024-01-01T13:45:59","slug":"kurumsal-kimlik-tasarim-kilavuzu-nedir-nasil-olmalidir","status":"publish","type":"post","link":"https:\/\/www.evdentasarim.net\/blog\/kurumsal-kimlik-tasarim-kilavuzu-nedir-nasil-olmalidir\/","title":{"rendered":"Kurumsal Kimlik Tasar\u0131m K\u0131lavuzu Nedir? Nas\u0131l Olmal\u0131d\u0131r?"},"content":{"rendered":"

Markan\u0131z i\u00e7in daha \u00f6nce olu\u015fturulmu\u015f ya da ba\u015ftan olu\u015fturulacak kurumsal kimlik tasar\u0131m\u0131 \u00e7al\u0131\u015fmas\u0131nda, kurumsal tasar\u0131m elemanlar\u0131n\u0131n nas\u0131l olmas\u0131 gerekti\u011fini belirten kurallar\u0131n yer ald\u0131\u011f\u0131 kitap\u00e7\u0131\u011fa kurumsal kimlik klavuzu denilir.<\/p>\n

Olu\u015fturulan kurumsal kimlik klavuzu markan\u0131z i\u00e7in b\u00fct\u00fcnl\u00fc\u011f\u00fcn devam\u0131 niteli\u011findedir Ba\u015fta logo tasar\u0131m\u0131 olmak \u00fczere t\u00fcm kurumsal kimlik elemanlar\u0131 olu\u015fturulan standart\u0131 t\u00fcm \u00e7al\u0131\u015fmalarda s\u00fcrd\u00fcrebilmek as\u0131l ama\u00e7t\u0131r. Kurumsal kimlik tasar\u0131m\u0131nda kullan\u0131lan renk ve b\u00fct\u00fcnl\u00fck t\u00fcm \u00e7al\u0131\u015fmalarda ayn\u0131 \u015fekilde ve standartta devam etmesi bu \u015fekilde sa\u011flanmaktad\u0131r. B\u00f6ylelikle kartvizit, bro\u015f\u00fcr, ambalaj, ara\u00e7 giydirme gibi bas\u0131l\u0131 \u00fcr\u00fcnler d\u0131\u015f\u0131nda web tasar\u0131m\u0131, sosyal medya payla\u015f\u0131mlar\u0131 gibi monit\u00f6r destkeli ekranlar i\u00e7in de ayn\u0131 kullan\u0131m \u015fekli ve d\u00fczeninin devam\u0131 y\u00fcr\u00fct\u00fcl\u00fcr.<\/p>\n

Markan\u0131n b\u00fct\u00fcnl\u00fc\u011f\u00fc ve s\u00fcreklili\u011fini sa\u011flayan ayn\u0131 zamanda markan\u0131n standartlar\u0131n\u0131 da sa\u011flamla\u015ft\u0131ran kurumsal kimlik klavuzu her firma i\u00e7in bir gerekliliktir. Bir\u00e7ok resmi kurumun \u00f6nem verdi\u011fi kurumsal kimlik klavuzu \u00e7ok sayfal\u0131 bir kitap\u00e7\u0131k oludu\u011fu i\u00e7in tasar\u0131mc\u0131 i\u00e7in ciddi bir i\u015f y\u00fck\u00fc olu\u015fturmaktad\u0131r. Bu sebeple profesyonel kurumsal kimlik klavuzu tasar\u0131m\u0131 ger\u00e7ekle\u015ftirmek olduk\u00e7a \u00f6nemlidir.<\/p>\n

Kurumsal Kimlik Klavuzu \u00d6rnekleri<\/h3>\n

– AFAD<\/strong> <\/a><\/p>\n

– PTT<\/strong><\/a><\/p>\n

– ZORLU ENERJ\u0130<\/strong><\/a><\/p>\n

– ET ve S\u00dcT KURUMU<\/strong><\/a><\/p>\n

– KO\u00c7 HOLD\u0130NG<\/strong><\/a><\/p>\n

– \u0130TO<\/strong><\/a><\/p>\n

Kurumsal Kimlik Klavuzu Nas\u0131l Olmad\u0131r?<\/h2>\n

Markan\u0131z i\u00e7in t\u00fcm tasar\u0131m standartlar\u0131n\u0131 belirleyen kurumsal kimlik klavuzunu bir rehber olarak tan\u0131mlayabiliriz. Bu standartlar\u0131n olu\u015fturuldu\u011fu bir \u00e7al\u0131\u015fmada t\u00fcm tasar\u0131m materyallerinin renk ve \u015fekil olarak nas\u0131l olmas\u0131 gerekti\u011fi en ince ayr\u0131nt\u0131s\u0131na kadar aktar\u0131lmal\u0131d\u0131r. Standart \u00f6l\u00e7\u00fclerin neler oldu\u011fu, hangi konum ve pozisyonlarda kullan\u0131lmas\u0131 gerekti\u011fi kurumsal kimlik rehberinde a\u00e7\u0131k\u00e7a belirtilmelidir. Ayn\u0131 zamanda markan\u0131n vizyon, misyon ve de\u011ferleri klavuzda fimra hakk\u0131nda bilgi alabilmek a\u00e7\u0131s\u0131ndan kesinlikle yer almal\u0131d\u0131r.<\/p>\n

Olu\u015fturulan kurumsal kimlik klavuzu hem bas\u0131l\u0131 hemde dijital ortamda payla\u015fabilecek bi\u00e7imde olmal\u0131d\u0131r. Bask\u0131l\u0131 i\u015fler s\u0131ras\u0131nda rehber olacak olan bu klavuz kurumsal renklerin kontr\u00f6l\u00fcn\u00fc sa\u011flamak i\u00e7in olduk\u00e7a \u00f6nemlidir. Dijital kurumsal kimlik klavuzu ise web sitesinde muhakkak yer verilmesi gereken bir d\u00f6k\u00fcmand\u0131r. B\u00f6ylelikle d\u0131\u015f d\u00fcnya ile markan\u0131z\u0131n standartlar\u0131n\u0131 belirtlerek markan\u0131za vermi\u015f oldu\u011funuz \u00f6nemi insanlar\u0131n peki\u015ftirmesini sa\u011flam\u0131\u015f olursunuz.<\/p>\n

Kurumsal Kimlik Klavuzu Nelerden Olu\u015fur?<\/h2>\n

– Logo ve Sembol Tasar\u0131m\u0131<\/p>\n

– Kurumsal Renkler ve Renk Kodlar\u0131<\/p>\n

– Kurumsal Tipografi<\/p>\n

– Matbu Evraklar ( Fatura, \u0130rsaliye v.b)<\/p>\n

– Zarf ve Dosya Tasar\u0131m\u0131<\/p>\n

– Belgeler<\/p>\n

– Kurum \u0130\u00e7i Kartlar<\/p>\n

– Tabelalar<\/p>\n

– \u0130lanlar<\/p>\n

– Promosyon \u00dcr\u00fcnler<\/p>\n

– Ka\u015fe<\/p>\n

– Banner ve Sosyal Medya Tasar\u0131mlar\u0131<\/p>\n","protected":false},"excerpt":{"rendered":"

Markan\u0131z i\u00e7in daha \u00f6nce olu\u015fturulmu\u015f ya da ba\u015ftan olu\u015fturulacak kurumsal kimlik tasar\u0131m\u0131 \u00e7al\u0131\u015fmas\u0131nda, kurumsal tasar\u0131m elemanlar\u0131n\u0131n nas\u0131l olmas\u0131 gerekti\u011fini belirten kurallar\u0131n yer ald\u0131\u011f\u0131 kitap\u00e7\u0131\u011fa kurumsal kimlik klavuzu denilir. Olu\u015fturulan kurumsal kimlik klavuzu markan\u0131z i\u00e7in b\u00fct\u00fcnl\u00fc\u011f\u00fcn devam\u0131 niteli\u011findedir Ba\u015fta logo tasar\u0131m\u0131 olmak \u00fczere t\u00fcm kurumsal kimlik elemanlar\u0131 olu\u015fturulan standart\u0131 t\u00fcm \u00e7al\u0131\u015fmalarda s\u00fcrd\u00fcrebilmek as\u0131l ama\u00e7t\u0131r. Kurumsal kimlik… <\/i><\/p>\n","protected":false},"author":1,"featured_media":1114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-grafik-tasarim"],"yoast_head":"\nKurumsal Kimlik Tasar\u0131m K\u0131lavuzu Nedir? 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