{"id":375,"date":"2022-03-20T22:29:11","date_gmt":"2022-03-20T19:29:11","guid":{"rendered":"https:\/\/www.evdentasarim.net\/blog\/?p=375"},"modified":"2022-03-20T22:29:11","modified_gmt":"2022-03-20T19:29:11","slug":"web-tasariminda-arayuzun-onemi","status":"publish","type":"post","link":"https:\/\/www.evdentasarim.net\/blog\/web-tasariminda-arayuzun-onemi\/","title":{"rendered":"Web Tasar\u0131m\u0131nda Aray\u00fcz\u00fcn \u00d6nemi"},"content":{"rendered":"<p>Web tasar\u0131m\u0131nda aray\u00fcz, reklam\u0131n g\u00f6rsel diliyle birebir \u00f6rt\u00fc\u015f\u00fcr. Bu anlamda bir web sitesi tasarlarken dikkat edilecek p\u00fcf noktalar, bir reklam afi\u015fi tasarlarken dikkat edilecek noktalardan pek de farkl\u0131 de\u011fildir. Peki, nedir bu p\u00fcf noktalar?<\/p>\n<h3>Teknik nitelikli kurallar:<\/h3>\n<p>Web tasar\u0131m\u0131 her zaman dikkat \u00e7ekici ve g\u00f6z al\u0131c\u0131 grafik ye\u011flenmeli ancak hi\u00e7 bir zaman grafikler sitenin i\u00e7eri\u011finden ba\u011f\u0131ms\u0131z olmamal\u0131, unutmay\u0131n ki sade bir \u00e7al\u0131\u015fma da dikkat \u00e7ekici grafikler bar\u0131nd\u0131rabilir, \u00f6nemli olan \u00f6\u011felerin \u00e7oklu\u011fu de\u011fil, niteli\u011fidir;<\/p>\n<p>E\u011fer ortaya konan bir \u00fcr\u00fcn ise tasar\u0131mda mutlaka \u00fcr\u00fcne ait foto\u011frafla veya imgeler de kullan\u0131lmal\u0131;<\/p>\n<p>G\u00f6rsel \u00f6\u011feler iletinin etkinli\u011fini g\u00f6z \u00f6n\u00fcnde bulundurarak ve vurgulama amac\u0131yla \u00e7er\u00e7eve kullan\u0131larak verilmeli;<\/p>\n<p>Aray\u00fcz tasar\u0131m\u0131 olu\u015fumunda okuyucunun g\u00f6r\u00fcnt\u00fcy\u00fc ve metni kolay alg\u0131lamas\u0131 amac\u0131yla temel \u00e7izgiler belirlenmeli;<\/p>\n<p>Okuyucunun iletiyi alg\u0131lamas\u0131n\u0131 kolayla\u015ft\u0131rmak i\u00e7in olabildi\u011fince beyaz alana ba\u015fvurulmal\u0131;<\/p>\n<p>Renkli \u00e7al\u0131\u015fmalarda foto\u011fraf, ancak siyah\/beyaz \u00e7al\u0131\u015fmalarda \u00e7izim ye\u011flenmeli;<\/p>\n<p>G\u00f6r\u00fcnt\u00fcn\u00fcn tasar\u0131m\u0131nda ve yarat\u0131m\u0131nda \u00f6\u011felere devinim kazand\u0131r\u0131lmas\u0131na dikkat edilmeli;<\/p>\n<p>Reklam ve Web g\u00f6r\u00fcnt\u00fcs\u00fcnde g\u00f6lgelendirme, kar\u015f\u0131t renklerin kullan\u0131m\u0131 gibi teknikler arac\u0131l\u0131\u011f\u0131yla g\u00f6r\u00fcnt\u00fcye derinlik ve boyut kazand\u0131r\u0131lmal\u0131d\u0131r.<\/p>\n<p>\u0130\u00e7erikten \u00e7ok g\u00f6rselli\u011fin \u00f6n plana \u00e7\u0131kmas\u0131 planlanan istisnai \u00e7al\u0131\u015fmalarda (Portfolyo, Grafik vb. siteleri gibi) bu aks k\u0131r\u0131labilir ancak bunu yaparken her zaman i\u00e7erideki g\u00f6rsel iletilerin karma\u015fadan uzak ve anla\u015f\u0131l\u0131r olmas\u0131na dikkat edilmelidir.<\/p>\n<h3>Dilsel nitelikli kurallar:<\/h3>\n<p>\u00c7engel t\u00fcmce d\u0131\u015f\u0131nda, \u00e7ok s\u00fcsl\u00fc yaz\u0131 karakterleri kullan\u0131lmamal\u0131;<\/p>\n<p>Yaz\u0131 karakterleri \u00e7ok \u00e7e\u015fitli kullan\u0131lmamal\u0131;<\/p>\n<p>Reklam\/Web iletisinin g\u00f6rsel iletisinde dikkat \u00e7ekici olmas\u0131 a\u00e7\u0131s\u0131ndan ve \u00f6nemli noktalar\u0131n vurgulamas\u0131 do\u011frultusunda yuvarlak, y\u0131ld\u0131z, ok, \u00fcnlem, alt \u00e7izgi ve kal\u0131n kenarlar kullan\u0131lmal\u0131d\u0131r.<\/p>\n<p>Web Tasar\u0131m\u0131 yapmak ile Web \u0130\u00e7eri\u011fi Y\u00f6netmek birbirinden farkl\u0131 ve asla kar\u0131\u015ft\u0131r\u0131lmamas\u0131 gereken kavramlard\u0131r. Tasar\u0131m, g\u00f6rsellik ve kodlamayla yarat\u0131lan kullan\u0131m nitelikleri bir reklamc\u0131n\u0131n \u00f6zverisini gerektirirken, i\u00e7eri\u011fi y\u00f6netmek, medya dilini iyi kullanmay\u0131, metinlere hakim olmay\u0131 ve halkla ili\u015fkilerin dilini iyi anlamay\u0131 gerektirir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Web tasar\u0131m\u0131nda aray\u00fcz, reklam\u0131n g\u00f6rsel diliyle birebir \u00f6rt\u00fc\u015f\u00fcr. Bu anlamda bir web sitesi tasarlarken dikkat edilecek p\u00fcf noktalar, bir reklam afi\u015fi tasarlarken dikkat edilecek noktalardan pek de farkl\u0131 de\u011fildir. Peki, nedir bu p\u00fcf noktalar? Teknik nitelikli kurallar: Web tasar\u0131m\u0131 her zaman dikkat \u00e7ekici ve g\u00f6z al\u0131c\u0131 grafik ye\u011flenmeli ancak hi\u00e7 bir zaman grafikler sitenin i\u00e7eri\u011finden&#8230; <i class=\"fas fa-long-arrow-alt-right\"><\/i><\/p>\n","protected":false},"author":1,"featured_media":376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-tasarim"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web Tasar\u0131m\u0131nda Aray\u00fcz\u00fcn \u00d6nemi | Grafik &amp; Web Tasar\u0131m Blog<\/title>\n<meta name=\"description\" content=\"Web tasar\u0131m\u0131nda aray\u00fcz tasaram\u0131 a\u015famas\u0131nda dikkat edilmesi gereken \u00f6nemli ve p\u00fcf noktalar hakk\u0131nda bilgilendirici i\u00e7erik.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.evdentasarim.net\/blog\/web-tasariminda-arayuzun-onemi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Tasar\u0131m\u0131nda Aray\u00fcz\u00fcn \u00d6nemi | Grafik &amp; Web Tasar\u0131m Blog\" \/>\n<meta property=\"og:description\" content=\"Web tasar\u0131m\u0131nda aray\u00fcz tasaram\u0131 a\u015famas\u0131nda dikkat edilmesi gereken \u00f6nemli ve p\u00fcf noktalar hakk\u0131nda bilgilendirici i\u00e7erik.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.evdentasarim.net\/blog\/web-tasariminda-arayuzun-onemi\/\" \/>\n<meta property=\"og:site_name\" content=\"Grafik &amp; Web Tasar\u0131m Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-20T19:29:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.evdentasarim.net\/blog\/wp-content\/uploads\/2022\/03\/web-tasariminda-arayuzun-onemi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"550\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yunus H. Parlar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yunus H. Parlar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.evdentasarim.net\\\/blog\\\/web-tasariminda-arayuzun-onemi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.evdentasarim.net\\\/blog\\\/web-tasariminda-arayuzun-onemi\\\/\"},\"author\":{\"name\":\"Yunus H. 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